SEO, or Search Engine Optimisation, is the practice of optimising your website to improve its visibility and ranking on search engine results pages (SERPs) like Google. It is important because higher visibility on search engines drives more organic traffic to your site, which can lead to increased brand awareness, more leads and ultimately more sales. By ensuring your website is easily found by potential customers searching for relevant keywords.

The time it takes to see results from SEO can vary depending on several factors, including the competitiveness of your industry, the current state of your website and the specific SEO strategies implemented. Generally, it can take anywhere from 3 to 6 months to start seeing noticeable improvements in rankings and traffic. SEO is a long-term investment and while some initial results can be seen within a few months, the best results are typically seen after 6 to 12 months of consistent effort.

A successful SEO strategy involves several key components: Technical SEO: Ensuring your website is properly structured for search engines, including site speed optimisation, mobile-friendliness and resolving crawl errors. On-Page SEO: Optimising individual pages on your site, including meta titles, descriptions, headers, and keyword usage within your content. Content Creation: Producing high-quality, relevant content that provides value to your audience and targets relevant keywords. Off-Page SEO: Building a strong backlink profile by acquiring high-quality backlinks from reputable sites. User Experience (UX): Ensuring your website is easy to navigate and provides a positive experience for visitors. Analytics and Reporting: Continuously monitoring your site’s performance and making data-driven adjustments to improve your SEO efforts.

Keyword research is a critical part of SEO. We use a combination of industry-leading tools like SEMrush and Google Keyword Planner to identify keywords that are relevant to your business and have a good balance of search volume and competition. We consider factors such as: Search Volume: The number of searches a keyword receives per month. Competition: How difficult it is to rank for a keyword based on the number of other sites targeting it. Relevance: How closely a keyword aligns with your business offerings and target audience. User Intent: Understanding what users are looking for when they search for a particular keyword and ensuring our content meets their needs.

While no reputable SEO agency can guarantee a #1 ranking on Google due to the many variables and the ever-changing nature of search engine algorithms, we can guarantee to use best practices and proven strategies to improve your website's visibility and ranking. Our focus is on delivering sustainable, long-term results by following ethical SEO practices (often referred to as white hat SEO). We will work diligently to improve your site’s performance and keep you informed with regular reports and updates on our progress.